Download audio-book "Buyology: Truth and Lies About Why We Buy"

Download audio-book Buyology: Truth and Lies About Why We Buy

• Audio-Book Title: Buyology: Truth and Lies About Why We Buy


• Audio-Book Author: Martin Lindstrom, Don Leslie


• Audio-Book length: 7 hoursandnbsp;andandnbsp;22 minutes


• Audio-book file-size: 102.2 Mb


• Text-book file-size: 6.62 Mb

Description:
Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars. Among the long-held assumptions and myths Buyology confronts:Sex doesn't sell - people in skimpy clothing and provocative poses don't persuade us to buy products.Despite government bans, subliminal advertising is ubiquitous - from bars to supermarkets to highway billboards.Color can be so iconic that the sight of the robin's egg blue of a certain famous jewelry brand significantly raises women's heart rates.Companies shamelessly borrow from religion and ritual - like the ritual, made up by a bored American bartender, of drinking a Corona with a lime - to seduce our interest. "Cool" brands, like iPods, trigger our mating instincts. The fact is, so much of what we thought we knew about why we buy is wrong. Drawing on a three-year, 7 million dollar, cutting-edge brain scan study of over 2000 people from around the world, marketing guru Martin Lindstrom's revelations will captivate anyone who's been seduced - or turned off - by marketer's relentless efforts to win our loyalty, our money and our minds.Packed with entertaining stories about how we respond to such well-known products and companies as Marlboro, Calvin Klein, Ford, and American Idol, Buyology is a fascinating tour into the mind of today's consumer.

You can also download audio-book Buyology: Truth and Lies About Why We Buy by Martin Lindstrom, Don Leslie at the next text formats: fb2, pdf, doc, txt, djvu, epub, mobi.

Links for download Audio-book:

Buyology: Truth and Lies About Why We Buy.rar
Buyology: Truth and Lies About Why We Buy.mp3

Links for download Text-book:

Buyology: Truth and Lies About Why We Buy.fb2
Buyology: Truth and Lies About Why We Buy.pdf
Buyology: Truth and Lies About Why We Buy.doc
Buyology: Truth and Lies About Why We Buy.txt
Buyology: Truth and Lies About Why We Buy.djvu
Buyology: Truth and Lies About Why We Buy.epub
Buyology: Truth and Lies About Why We Buy.mobi

Download audio-book "Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy"

Download audio-book Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

• Audio-Book Title: Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy


• Audio-Book Author: Martin Lindstrom, Dan Woren


• Audio-Book length: 10 hoursandnbsp;andandnbsp;39 minutes


• Audio-book file-size: 79.74 Mb


• Text-book file-size: 6.61 Mb

Description:
Foreword by Morgan SpurlockFrom the best-selling author of Buyology comes a shocking insider's look at how today's global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy. Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars. Picking up from where Vance Packard's best-selling classic, The Hidden Persuaders, left off more than half-a-century ago, Lindstrom reveals: New findings that reveal how advertisers and marketers intentionally target children at an alarmingly young age - starting when they are still in the womb! Shocking results of an fMRI study which uncovered what heterosexual men really think about when they see sexually provocative advertising (hint: it isn't their girlfriends). How marketers and retailers stoke the flames of public panic and capitalize on paranoia over global contagions, extreme weather events, and food contamination scares. The first ever neuroscientific evidence proving how addicted we all are to our iPhones and our Blackberry's (and the shocking reality of cell phone addiction - it can be harder to shake than addictions to drugs and alcohol). How companies of all stripes are secretly mining our digital footprints to uncover some of the most intimate details of our private lives, then using that information to target us with ads and offers "perfectly tailored" to our psychological profiles. How certain companies, like the maker of one popular lip balm, purposely adjust their formulas in order to make their products chemically addictive. What a 3-month long guerilla marketin...

You can also download audio-book Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy by Martin Lindstrom, Dan Woren at the next text formats: fb2, pdf, doc, txt, djvu, epub, mobi.

Links for download Audio-book:

Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy.rar
Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy.mp3

Links for download Text-book:

Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy.fb2
Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy.pdf
Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy.doc
Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy.txt
Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy.djvu
Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy.epub
Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy.mobi