Download audio-book "Buyology: Truth and Lies About Why We Buy"

Download audio-book Buyology: Truth and Lies About Why We Buy

• Audio-Book Title: Buyology: Truth and Lies About Why We Buy


• Audio-Book Author: Martin Lindstrom, Don Leslie


• Audio-Book length: 7 hoursandnbsp;andandnbsp;22 minutes


• Audio-book file-size: 102.2 Mb


• Text-book file-size: 6.62 Mb

Description:
Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars. Among the long-held assumptions and myths Buyology confronts:Sex doesn't sell - people in skimpy clothing and provocative poses don't persuade us to buy products.Despite government bans, subliminal advertising is ubiquitous - from bars to supermarkets to highway billboards.Color can be so iconic that the sight of the robin's egg blue of a certain famous jewelry brand significantly raises women's heart rates.Companies shamelessly borrow from religion and ritual - like the ritual, made up by a bored American bartender, of drinking a Corona with a lime - to seduce our interest. "Cool" brands, like iPods, trigger our mating instincts. The fact is, so much of what we thought we knew about why we buy is wrong. Drawing on a three-year, 7 million dollar, cutting-edge brain scan study of over 2000 people from around the world, marketing guru Martin Lindstrom's revelations will captivate anyone who's been seduced - or turned off - by marketer's relentless efforts to win our loyalty, our money and our minds.Packed with entertaining stories about how we respond to such well-known products and companies as Marlboro, Calvin Klein, Ford, and American Idol, Buyology is a fascinating tour into the mind of today's consumer.

You can also download audio-book Buyology: Truth and Lies About Why We Buy by Martin Lindstrom, Don Leslie at the next text formats: fb2, pdf, doc, txt, djvu, epub, mobi.

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Buyology: Truth and Lies About Why We Buy.rar
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Links for download Text-book:

Buyology: Truth and Lies About Why We Buy.fb2
Buyology: Truth and Lies About Why We Buy.pdf
Buyology: Truth and Lies About Why We Buy.doc
Buyology: Truth and Lies About Why We Buy.txt
Buyology: Truth and Lies About Why We Buy.djvu
Buyology: Truth and Lies About Why We Buy.epub
Buyology: Truth and Lies About Why We Buy.mobi